The Facebook Page

One great way to increase your traffic is to have a facebook page set up for your business. This is a way to appear personal to your possible customers. They have the ability to see that you are a real person, and that you are easily accessible if needed. This is also a great place for people to leave short testimonials about how much they love your site!

This is platform from which everything else will be built ? the people you know and friends you have can reference your business? page by ?liking? what you’re doing; this is the fastest way to reach the world by six degrees – their friends will see your logo and product and if they like you, so will their friends-friends-friends and so on. It’s also likely that your facebook page will end up ranking for some of your keywords, as search engines rank Facebook highly.

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You do have to have a profile within Facebook to set this up, but once you have that you can select “Set up a Page” on the login page. The process is very easy and quick. Here are step by step instructions.

Here is an example of what it will look like:

Facebook Connect Your Website

Facebook Connect is a very powerful way to integrate your existing website with your facebook networking campaign. There are many different levels of integration going from sidebar widgets all the way up to custom integration. Benefits include a much easier system to drive traffic and an unprecedented level of customer data. The scope of this tool is vast and changes as more and more development is done by facebook. For instructions on how to do this, click here.

Use the Calendar & Create Events

This is an excellent way to stay in front of your facebook customers and give them thinks to keep ?liking?. You can use calendar events for regularly occurring specials that happen monthly or weekly, plus you can schedule extraordinary special events and make sure that people know about them. Think beyond simple special pricing events ? think events like ?major site re-launch? or ?huge new product line expansion?.

Highly Targeted Social Ads

These are an exceptional tool both for the national advertiser as well as the small local business. Facebook allows you to reach all the way down in demographics ? from the specific gender and age range to the precise geographic location even down to the target words that appear on your prospects profile! You can see some amazing conversion rates when you can narrow your target audience to such a precise degree.

Voting & Contests

Facebook users love polls and contests. It’s very easy to add a basic voting poll to your site and you?ll really encourage basic feedback. There are also thousands of freelance developers who can quickly and inexpensively great a custom application that with the right approach could quickly go viral.

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