There are many different avenues to take when determining how best to bring revenue through advertising to your site. Many sites with good traffic and high quality visitors delay capitalizing their valuable audience simply because the effort and time required to court sponsors, arrive at agreements and nail down terms is too much for them to take on. Enter Google Adsense Network. Not only is Google able to instantly provide access to thousands of advertisers, but thanks to the plug-in revolution you can bring pay-per-click advertising to your website with little or no programming.

Google is the provider of the Adsense service. Here’s the way it works:

1. You sign up for an adsense account Here.

2. Follow Google’s Instructions to add the ads to your site. It’s a very easy process of copying and pasting a small peice of code where instructed.

3. The program finds ads that are relevant to the content of your site and displays these ads.

4. When a user clicks on these ads, you get paid.

The best part of Adsense is its free to sign up, free to use, and when your account has accumulated $100, Google sends you a check in the mail by the end of the month. It’s as though you have a full time advertising staff finding ads, selling space and maintaining relationships ? all you need to do is collect the extra income!

Once you?ve decided to use Adsense on your own site, here are a few tips for finding the best results.
? Make every effort for the ads to appear part of your site. Adsense has several tools to help with this.
? The 160×600 Wide Skyscraper seems to bring the most traffic.
? Web standard blue heading and link are the best colors, with black text for the body of the ad.
? Place the ads on the left side, in the upper corner of your page.
? For long pages, place a tall ad at the upper left corner (as shown above) and another ad (wide) at the bottom of your page.

In order to facilitate you in adding these to your page and helping to blend into the rest of your site, Adsense offers several tools to help in changing the layout of your ads. To change the layout, log into Adsense, select the Ad settings tab and select the ad format desired under Ad Settings/Ad Layout Code. In order to match the colors to your own website palate, do so under Ad Colors. Save your palate, return to Ad settings/Ad Layout Code and select your desired custom colors. Add this code to your website using copy and paste.

In addition to adding Adsense service to your site, Google also offers the chance to add a Google search box to your webpage. When visitors search using this box, they are directed to a Google search page. When these visitors click on paid ads from here, your Adsense account is credited with a portion of the click fee. In order to add this option, log into Adsense, click on Search Settings. The layout of this can be modified in the same way as demonstrated above ? simply copy and paste the resulting code into your website.

Here are a few extra tips while using Adsense. Includes can be used with Adsense ? simply place an ad block in an include and call it from your webpage. Using this method, you can easily update the ad code in your entire website by only modifying a single file. Up to three ad blocks can be placed on each page using Adsense. These ads can be displayed on your site in many different languages. Google is able to discern your website’s language and displays ads in the language written on your site. No other settings are needed.

At times you may need to block certain advertisers from your site. Google Adsense filters out any adult related or inappropriate content. However, you can also block up to 200 different URL advertisements from being displayed on your page. This can include competitors or even sites you simply don’t want to show up on your own site. To block these URLs, select Ad Settings/URL filter and add the unwanted URLs.

Adsense will attempt to match the ads it places as closely as possible to your site content and even geography. You can slightly influence the ads that will appear on your site by being as specific as possible with your site content. If your site contains reference to animals, animal ads will show up. However, if you are more specific and write about animal crackers, or even frosted animal crackers, the ads will reflect a leaning towards frosted animal crackers. So creating very targeted, well-written, expert pages will direct highly targeted ads to your visitors and will result in higher click rates.

In addition to higher click rates, certain ads will attract much higher bids in the PPC (pay per click) process. Clients such as those providing legal services for highly paid class action lawsuits, corporate banking and home loans will attract high paying advertisers. When visitors click on such ads, the return is much larger than that of the previous example ? frosted animal crackers!

There are several practices to be wary of here. The first is ? don’t visit your own site and click many times on your own ads in order to increase your revenue! Google will notice this, close your Adsense account and blacklist your URL. This is a bad thing. The same can also result in requesting many of your friends and relatives to aid you in this attempt. If Google detects a large surge in clicks, your account can also be canceled. Simply allowing the program to work over time is the best way to create an income. Also, keep in mind that everytime someone clicks on an adsense ad, they are being taken away from your website. You may have paid a lot to get them to you and if you rely on converting customers (like with ecommerce), be very careful deciding when and where to use adsense. Many ecommerce owners do not use adsense except on pages like checkout or anything where it is clear that the customer has had time to complete an order. Simply stated, before posting adsense code, make sure that the ~$.25 that you might get for that single click, is worth sending the customer away from your site.

Adsense may be used on a blog, however a blog containing many different topics will result in random ads from a confused Google database. However, very focused blogs will have a much better result with Adsense. A blog where every entry pertains to shopping with coupons, for instance, will result in highly targeted ads.