Every page on your website should have a visible and interesting call to action. A call to action is simply asking a visitor to take a next step. What are the keys to having a call to action that no one can resist?

The easiest call to action is “Buy Now” on a product page. This does not mean it’s the only one! Try a few of these interesting Calls to Action:

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Once you’ve come up with a great call to action, consider these factors.

1. Keep it Simple No one reads all of the text on a landing page. Keep your sentences short and your paragraphs brief. It’s likely that when you visit a web page, you skip most of the text and read the bold headings and the bullet points. Use this knowledge to your benefit! Use bold headings, bullet points, and subheadings where you can. Don’t ask for more than one call to action on any given page, and make the navigation intuitive.

2. Get Rid of Distractions: Especially on the most important call to action pages, like the checkout pages. Get rid of your side columns on those pages. Don’t give the customer any options to leave your page other than “Check Out” or to close the entire window. On your landing pages, keep it short enough that they don’t have to scroll down, keep everything “above the fold.” Take all the text off your page and just look at your design. Is it attractive? As you’re looking at the graphics, ask yourself “Would I buy from this company?”

3. Move Your Customer: The easier it is for a customer to act, the more likely they will. If you are asking them to download something, you really only need their name and email address. If you want them to buy a product, you do not need to know if they are a Mrs., Ms., or Mr. You do not need their fax number. Go into your options and remove those requests. Only ask for what is absolutely necessary. Make your “Next” or “Submit” buttons big and obvious, and where they would be logical to find. This is a good item to test.

4. Keep Them Moving: Once you get a customer to say yes to one item, it is much easier for them to say yes to the next item. If they’ve downloaded your free ebook, they’ll probably download your videos. If they’ve gotten this far, they’ll probably pay a little for more information. If they say yes this many times, it’s much easier for them to continue saying yes. That first “yes” is the most critical, the rest are easy to win.

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