As we’ve said over and over, many people get started with PPC, waste a lot of money, and then decide it doesn’t work. It does, as long as you are following some basic tips and consistently monitoring your campaigns. If you just need some quick and cheap PPC words, however, you can try these sneaky little tricks.

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Set up an Ad Bidding on your Competitor’s URL: Do you sell Nike and your competitor sells Reebok? Bid on Reebok.com and write an ad about why Nike is better. It’s incredible how many people enter in an entire url in search engines, instead of just going straight to the site. Give them some stiff competition by forcing their customers to start recognizing your company name. Mention yourself as a better alternative to the company. These clicks will be inexpensive and help with your brand recognition.

Set up and Ad Bidding on their Name: This could potentially be a little more expensive, but will render the same results as bidding on their url.

Include Bids on Misspelled words: This tool will tell you common misspellings of words you type in. Set up some cheap bids on those words and see how it goes.

Test Items on your Site with Cheap Clicks: Find words that cost less than .10 a click and use them to drive traffic to your site. You can test various free offers, downloads, test guarantees. Sort of like running a survey, this information will help you make pivotal decisions using hard data for only a few dollars.

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