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	<title>PromotingMom &#187; increasing conversions</title>
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		<title>Writing Great Calls To Action</title>
		<link>http://www.PromotingMom.com/906/writing-great-calls-to-action/</link>
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		<pubDate>Sat, 28 Nov 2009 06:34:41 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Setting up Your Website]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[increasing conversions]]></category>

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		<description><![CDATA[Every page on your website should have a visible and interesting call to action. A call to action is simply asking a visitor to take a next step. What are the keys to having a call to action that no one can resist? The easiest call to action is &#8220;Buy Now&#8221; on a product page. [...]]]></description>
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		<title>Split Testing</title>
		<link>http://www.PromotingMom.com/864/split-testing/</link>
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		<pubDate>Wed, 25 Nov 2009 05:58:33 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advanced Techniques]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[a/b testing]]></category>
		<category><![CDATA[increasing conversions]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

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		<description><![CDATA[Split Testing is undoubtedly the best way to increase your conversions. This is how it works: you set up variations of what visitors will see when they reach your website, and you add code to your &#8220;thank you&#8221; or &#8220;receipt&#8221; page to indicate to your software that a conversion was completed. You use software to [...]]]></description>
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