Internet Marketing Tool Cheatsheet

Looking for the best tools for testing your site, conversions, niche research, market research, SEO, and more? We have built a list of the best tools to use that will give you the most comprehensive and accurate overview of what is going on with your site, and where you have room for improvement. Most of the tools on the list are free (unless otherwise noted).

Market Research Tool

  • Quarkbase – Find information on any domain/url such as description, summary, competitive sites, related sites, social networking profile, traffic stats and more

SEO Backlink Tool

  • LinkScape – (PAID): By SEOMoz, their index is over over 40 billion pages. Data allows you to see the link profile of specific pages (i.e. how many external pages link to an internal page within your site), not just the index page of a domain.
  • SEO Elite – (PAID): While it has had its problems in the past, Brad Callen has done a solid job of keeping the software up-to-date and responding to customer needs.
  • Domain Backlink Checker – groups backlinks by domain and displays how many links each domain has pointing to the page. Great for spotting link networks or Run of Site (ROS) links.
  • Bad Neighborhood Tool – decent tool but it fails to tell you exactly what the problem is. You must figure out the problem on the page yourself.
  • Link Finder – Find possible backlinks for your site quickly and easily.

SEO Keyword Tools

SEO Analytic Tools

  • Google Webmaster Tools – A must have for your business.
  • Google Analytics – If you aren’t going to analyze your raw log files, this is the way to go.
  • – (PAID): Get keyword reports starting at $1.00 a report.
  • – Gives a great snapshot of a domain, similar to what Quancast used to give.
  • – (PAID): 5 million keywords in their competitive intelligence database.
  • – Check out the SEO Challenge which pits two domains against each other.
  • – Owned by Amazon: gives traffic and user ranking by country, graph history & related links.
  • – Very little data on sites not in the Top 50,000 in Alexa.
  • URLmetrix – A quick way to see the web popularity of a site.
  • SEM Rush – The only valuable part of their tool is it breaks down the projected value of the organic traffic a site receives. Note: Their traffic estimates are off by an average of 30% lower than actual.

SEO Engine Tools

SEO Site Grader Tools

  • SEOmoz Trifecta Tool – (PAID): You can compare multiple domains across many quality indicators.
  • – Runs slow and reports are emailed to you, although the report does show on the screen after it completes.


SEO Firefox Tools

  • Search Status – Displays Google PageRank, Alexa Rank, Compete, mozRank, keyword density analyzer, nofollow highligher, backlinks and more.
  • SEO Quake – Adds an extra row of info to the Google SERPs.
  • Rank Quest Toolbar – Access to more than 30 SEO tools.
  • SEOpen – Access basic SEO tools with right-click.
  • KGen – See which keywords are strong on a website.
  • SEOBook for Firefox – Aaron Wall’s Plugin
  • JSView 2.0.5 – Allows you to view the source of external files on websites.
  • HTML Validator – Validate HTML files.

SEO Bookmarklets

  • Validate HTML – instantly access current page HTML validator

WordPress SEO Plugins

  • SEO Smart Links – automatically links keywords and keyphrases in your posts.

Domain Valuation Tools

  • DN Scoop – Known to be more on the “buyers” side as the estimates for domain values are generally lower than what they should be. If you are looking to buy a domain, I would use the data from this site in attempts to get the domain for less than it is actually worth.

Other Webmaster Tools

  • Copyscape – Search for copies of your content.
  • – The best domain tool available.
  • Yahoo! Site Explorer – The best place to check backlinks – updated daily.
  • Robots.txt File Generator – from Aaron Wall of SEO Book.
  • Robots.txt Analyzer – from Aaron Wall of SEO Book.
  • Class C Checker – Check if two domains are hosted on the same Class C IP range (detect possible link farm).
  • Lynx Viewer – see how your site looks to a search engine spider.
  • Similpedia – check for duplicate content in WikiPedia.
  • Change Detection – This is a free service that will alert you via email when a change is detected on a web page. This is most helpful for competitor sites, or to monitor blogs for hackers.

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